Problems with Genetic Manipulation Essay Example | Topics and Well Written Essays - 750 words

Problems with Genetic Manipulation - Essay Example In Wood's society of predetermination through genetic alterations, no one has to take any measure of personal responsibility. In the introduction of Better Living through Genetics, James Wood uses persuasive speech (logos) as well as a somewhat morally appealing argument (ethos) to convince the reader of the benefits of genetic engineering. An example of this is the sentence "Genetic analysis during in vitro ("test tube") fertilization enables couples to eliminate sickle cell anemia and a host of other diseases from their offspring.". What parent to be would not wish to ensure the healthiest of offspring There is certainly a sense of moral fiber behind wanting to make sure that one has healthy, disease free children. This statement is therefore supported by both logos and ethos. Logos is the part of Aristotelian argument that specifically deals with persuasive argument through speech. As the essay continues, Wood tried to convince his readers of the boundless benefits of literally designing and predetermining their offspring in an almost Hitler like ideology. The statement that follows is an example of something one would assume came straight out of the holocaust ".Nevertheless, society will still have to protect itself from criminals. The only practical solution, until defects are purged from the species, is mandatory genetic testing and preemptive action, including putting people with "criminal genes" in prison before they commit crimes." The fact that the reader cannot escape the notion that Wood's "utopia" is an almost genocide or ethnic cleansing of sorts, allows one to determine that both pathos (appealing to one's emotions) and ethos (moral competence) are completely abandoned. Although, a few statements such as the above idea that one can prevent one's offspring from genetic deformities and disease, may be arguably an example of either pathos or ethos. The overall essay however, deviates from both. In addition, the essay is somewhat choppy and therefore lacking in logos (argument through speech). If the piece had been more eloquently written, one may be able to find it more persuasive. This is not to say that some of the statements here and there are not worded reasonably well and therefore slightly convincing. For example, Wood discusses that the process of creating his genetically engineered "utopia" would take place in stages and eventually appeal to everyone "Almost every one of the myriad incremental steps toward utopia appeals to some value such as competitive advantage or convenience". This causes the reader to wonder if perhaps they are not being open minded enough or perhaps they have missed the greater picture. This is an example of logos (argument and persuasion through speech. The summary of Wood's essay sums up the "utopia" he desires as essentially a planet with robotic organisms devoid of any spirit or autonomy. This is the absolute opposite of the very nature of humanity and is therefore very amoral. Therefore, ethos is not an element of argument used overall in Wood's essay. The following statement in Wood's summary explains this machine run "utopia" void of humanity"In sum, the new technologies

Keeping Marine Mammals in Captivity Essay Example for Free

Keeping Marine Mammals in Captivity Essay Problem (2 Points) Does captivity affect the overall health and behavior of marine mammals? Research (2 Points) Wild Animals Habitat: Open ocean Diet: Krill Behavior: Friendly Captivity Habitat: Tank of ocean water, replicated to appear like the ocean. Diet: Krill caught in the ocean, fed three times a day. Behavior: Friendly to other mammals within the tank. Hypothesis (4 Points) If we keep marine animals in captivity for over a year, then their health and behavior will be negatively impacted. Procedure (4 Points) 1. Set up area in both wild and captive areas for testing. 2. Choose the same marine mammal for both the wild and captive area to test. 3. Tag and assess health of the wild marine mammal. Asses the health of the  captive mammal. 4. Monitor mammals for a year. 5. Record their behavior with detail and accuracy. 6. Asses health and behavior of both mammals after one year. Analysis (4 Points) The animals in captivity appeared to be healthier and friendly to their tank mates. They were fed organic krill and were fed regularly, but were very nervous and slightly hostile to outside animals once they were exposed. The animals that were not in captivity fed on their own time but were not necessarily unhealthy. They were not hostile to other mammals and peacefully coexisted with other mammals in the ocean. Conclusion (2 Points) My results did not support my hypothesis. The mammals kept in captivity were healthier than the mammals in the wild, due to controlled setting, and regular nutritious diet. However their behavior was negatively impacted. They were nervous and somewhat hostile towards the wild mammals once exposed to the wild. Grammar/Spelling (2 Points) Once you complete designing your own experiment, check the assignment for directions on how to submit your final product to your instructor.

Industry Analysis: Soft Drinks

Industry Analysis: Soft Drinks Submitted by:- Prof. K G SahadevanRishi Singh Tuhin Kanti Mondal Sunita Seetharam Contents Disclaimer Contents Table of Figures Executive Summary Introduction Market Analysis Market characteristics and major players Market characteristics and major players Market analysis Consumer Behaviour Porter’s Five Forces Conclusion Reference Table of Figures Figure 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Figure 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Figure 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Figure 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Figure 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 6†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 7†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Figure 8†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Figure 9†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Figure 10..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦.8 Figure 11..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Figure 12..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Executive Summary The soft drinks industry includes carbonated as well as the non-carbonated drinks. The industry leaders are Coca-Cola and Pepsi. This industry is unique in the sense that the product is bought primarily for the brand image of the company rather that the utility of the product. The purpose of a carbonated drink can well be served by a glass of water or lemonade. The companies strive to capture market share through extensive advertising and branding. The carbonated drinks were perceived as a health concern so the companies introduced non carbonated drinks like juices. The firms in this industry exercise tight control over the suppliers and compete on price to get customers. The industry is very competitive and makes it very difficult for a small player to exist. The bigger firms have an advantage due to economies of scale. Introduction Soft drink industry has been a successful growth for a long time. In recent years, the sales of basic soft drinks have been depreciated highly due to increment of health awareness, change in consumer behaviour towards other varieties of soft drinks etc. But all over the changes have been directed net positive increment in sales due affinity of consumers towards juice and bottled drinking and mineral water. The big players of original soft drinks like Coke, Pepsico etc. are acquiring or diversifying their products toward juice and mineral water industry. They are doing product extension as well (ex. Diet Pepsi, Coke Zero etc.) to remain competitive in the market. The definition of classic soft drink can be expressed as follows: Sometimes soft drink may contain alcohol but the within the limit of 0.5%. The carbonated water is made in two ways. It is either using soda siphon or by home carbonation system. The latter one is made by putting dry ice on water. In modern industry, carbondioxide is used instead of dry ice. The carbondioxide is pressured and mixed with water with high pressure. The type of soft drinks decide the addition of colour and customised flavours which distinggishes one from another. The soft drinks can be categories in the following way: Figure 3 Classification of Soft Drinks Market Analysis The market volume of soft drink industry in India in 2013 was 11,755 liters, showing a growth of 170% compared to 4369 liters in 2008. As far as predicted growth rate is concerned, market is showing around 19% growth annually. For product wise analysis, it shows that 20% annual growth rate for next year five in bottled water while the carbonated drink shows. The same figure for juice is 21%. Interestingly, the annual growth rate of carbonated drink is only 10%. This increment will come from mostly due to penetration in rural market while there is considerable decrement in sales in urban area. But if we put the percentage growth, then juice shows more than 100% growth. Market characteristics and major players The soft drink industry market can be analysed using three economic factors. These are market size, growth rate and overall profitability. As compared to hard drink, soft drink contains a share of around 48% in no-alcoholic industry. But the as discussed earlier, the market of carbonated soft drink is shrinking due to the awareness of people for their health. Figure 6 Change in consumer behaviour toward non-alcoholic drinks The above graph is an example that how the consumer’s mindset has been changed from taste to health. It is to observe that sport drinks and bottled water have seen around 40% of growth whereas packet juice along with carbonated soft drink have faced a sharp decline even upto 20%. For example, if the sales of the largest leader is considered then a tentative area-wise sales’ trend is as follows: Figure 7 year-wise change in sales of Coke in different areas From the chart it is evident the increment in sales in year 2010 and 2011 were a world-wide event. But in a growing world like Europe and North America, the sales of Coke is decreasing for last two years. In other side, Pacific and Latin America are showing positive % change of sales over previous year. This discrepancy between growing world and grown world is mostly due to difference in level of education, crave of foreign money by growing world, socio-political difference. Evidently, the soft drink companies are depending mostly on third world market for increment of sales of their original products. Market characteristics and major players The driver for most downstream operations in the soft drink industry is the syrup production. Thus, the CSD industry is largely dependent on the syrup producer. The product life cycle for soft drinks moves as follows: Figure 8 Soft Drinks Industry Supply Chain Market analysis The top three brands in the soft drink industry had a 35 percent share of the market in 2011, According to the latest report from IBIS World. This industry is fiercely competitive. Small companies must conduct soft drink market research competitor analysis to know their current positions in the marketplace. These types of data help small organizations know which strategies are best for their products. Soft drink producers or distributors are not just competing with other soft drink manufacturers. They also must consider competitors in the functional soft drink sector, which includes sports drinks and health-oriented drinks. Figure 9 Soft Drinks industry market share Despite being the world’s two weakest performing regions in 2008, Western Europe and North America continue to hold the maximum revenue for soft drinks industry in the world. Together, they account for over half the total sales of the industry. This shows one of the major strategic problems faced by soft drinks companies globally – while second and third tier markets are showing a steeper growth curve in terms of revenue, their total market share remains small relative to developed markets. Figure 10 Soft Drinks by region Critically, the industry needs to continue investments in high-yield regions of the developed nations and at the same time strengthen their foothold in the emerging market economies. This poses a huge challenge at the time of adverse macroeconomic conditions. Consumer Behaviour Global consumption of soft drinks is said to be rising by around 7% a year, much faster than the growth rate of many other industries. Consumer behaviour for soft drinks is largely volatile and there is very little brand loyalty to be found among consumers. But despite the choices given, a section of consumers tend to stick to one particular choice of CSD. The reason for this has less to do with taste, and more to do with subtle and careful marketing on the part of soft drink makers. The choice of a soda is as much about who you are as what you want to drink. Soda makers calibrate every aspect of their marketing- from their packaging, to their slogans, to the music that plays over their commercials- to create an identity around their products. Porter’s Five Forces Figure 11 Performance of Coke and Pepsi USD $ in millions The above chart shows the quarterly performance of the two biggest companies in this industry. It is evident from this chart that the revenue of Coca-Cola is much lesser than Pepsi, however the former has higher net income. The scale of the revenue generated by these companies gives a glimpse of the huge market. However a new entrant would find it very difficult to enter the market due to the high market share captured by these two companies. The large difference between the revenues and the net income shows the magnitude of the costs involved. Figure 12 Financial Analysis The increasing debt to equity ratio indicates that the biggest players are changing their funding profiles. This would be very difficult for a new firm to replicate. Conclusion From the above analysis, we found that the there was a huge change in the trend of sales of product in Soft Drink industry. We have seen that there were huge sales of traditional soft drinks earlier. But eventually the sales decreased due to rise in consciousness of people about health and increment in number of people suffering from different diseases and obesity which was partially caused by those drink. Big manufacturing companies are doing product extension in energy drink, juice etc or doing product diversification like Chips, snacks etc. The industry has strong entry barriers and the suppliers do not hold much control. The buyers however are very price sensitive and are brand loyal till other factors like taste, content etc. remain constant. References Seth, P. (02.10.2008.). slideshare. In Soft Drink Industry. Retrieved Feb 10, 2015, from http://www.slideshare.net/sethaphat/soft-drink-industry-presentation. Anonymous. (n.d.). sbtdc. In How to conduct an Industry Analysis. Retrieved Feb 10, 2015, from http://www.sbtdc.org/pdf/industry_analysis.pdf. Anonymous. (n.d.). changeabsolutions. In A Guide To Soft Drink Industry. Retrieved Feb 10, 2015, from http://changelabsolutions.org/sites/default/files/ChangeLab-Beverage_Industry_Report-FINAL_%28CLS-20120530%29_201109.pdf. Karimi, S. (n.d.). ehow. In How To Write An Industry Analysis. Retrieved Feb 10, 2015, from http://www.ehow.com/how_4811458_write-industry-analysis.html. Abraham, S. (n.d.). writing.uscb. In How To Do An Industry And Competitive Analysis. Retrieved Feb 10, 2015, from http://www.writing.ucsb.edu/faculty/holms/109EC__industry.pdf. 1 | Page Maximal versus Submaximal Oxygen Consumption | Results Maximal versus Submaximal Oxygen Consumption | Results Bree Dela Rosa Results       Table 1.   Estimated VO2 max versus the measured VO2 max of a 28-year-old male college student performing a YMCA Cycle Test. Watts Heart Rate (HR) Estimated VO2 Max Measured VO2 Max Stage 1 50 82 Stage 2 100 103 Stage 3 125 115 Stage 4 Stage 5 Stage 6 Stage 7 Stage8 Stage 9 150 200 250 300 350 400 131 142 156 167 173 180 35.7 ml/kg/min 52.1 ml/kg/min *HR = Heart Rate; VO2 = Oxygen Consumption Male participants predicted VO2 max is 35.7 ml/kg/min and the observed value is 52.1 ml/kg/min. The predicted value was statistically not significant from the observed value, 16 ml/kg/min. Questions   Was the estimated VO2max from the submaximal exercise significantly (more than 5 ml/kg/min) different from the measured at the end of the max test? What are some possible reasons for the difference? The estimated VO2 max from the submaximal test was 35.7 ml/kg/min, and the measured VO2 max was 52.1 ml/kg/min on the gold standard, and it is statistically not significant from the estimated VO2 value of 16.4 ml/kg/min. One possible reason can mean that the predicted heart rate during the test, 180 beats per minute, was not near the actual max heart rate of 192 beats per minute. Are there any assumptions that you are familiar of that you think that they have been or have not been met during the submaximal exercise test? One assumption that was not met during the submaximal is that the male college students steady state heart rate was not measured during the test at each exercise work rate after three-minute increments. Also, the difference between the actual heart rate of 192 beats per minute and 180 beats per minute is not minimal. Lastly, I was not aware if the participant took any medication, consumed high caffeine such as coffee or soda, was ill, and possibly stressed within the last week which may have altered his heart rate. Some assumptions that were met during the submaximal test were that there was a linear relationship between heart rate and work rate. The mechanical efficiency is the same for everyone because the participant was biking normally with his arms. What are the reasons that you might choose a submaximal exercise test over a maximal exercise test and vice versa? Provide at least three advantages and disadvantages. A submaximal and maximal test can be performed on either a treadmill or a cycle ergometer. A treadmill test is used to the exam for either running or walking, which requires no experience for participants. Be sure to consider your limitations as well. For example, if you recently suffered a heart attack and are obese, this may not be an option for you, and you must get cleared by your primary care provider. A cycle ergometer is one of the more common tests that individuals use that requires no specialized training at all, and the activity is not weight bearing. However, you need someone to administer the test for you. Submaximal tests will help indicate the level of oxygen consumption, the measure of aerobic fitness, and the record of your heart rate response during bouts of an exercise. As intensity increases, your heart rate will increase as well. According to ACE (American Council of Exercise), one single session of exercise can provide an excellent representation to indicate your current state of fitness without the use of expensive equipment or technology. Also, the submaximal test can track your progress over time through a consistent workout program. This inexpensive test is prescribed most commonly by clinicians to help diagnose cardiovascular disease (CAD). If you want to calculate, your maximal heart rate, use the formula 220 Age. Some disadvantages are that the small measurement can allow discrepancies in the results. A maximal test would be used to measure the direct oxygen consumption and maximum heart rate and the amount of carbon dioxide you expend during the test. Also, your heart rate and blood pressure are being monitored by a technician or by an exercise physiologist, and sometimes a physician to supervise. One disadvantage to this test that it is the high cost of each test, time-consuming, and is used correctly to measure aerobic power in athletes. Which one do you think is more applicable to a clinical population and why? I would recommend using a submaximal test if an individual or client of mine wants to focus on endurance training. I think the submaximal test would be more applicable to people who suffer from cardiovascular disease and those who are not exposed to exercise that often. It would be more appropriate for the individual to know where he or she stands on the fitness spectrum before going straight into a vigorous activity. I can use a treadmill test to increase the elevation and or a bike test to increase resistance. The speed, on the other hand, remains constant throughout the duration of the test and heart rate is continually monitored after every incremental increase. The submaximal test stops when your heart rate reaches 85 percent of your max heart rate and or you feel like you cannot continue anymore.

The Use of Settings in Jane Eyre by Charlotte Brontë Essay -- Charlott

The Use of Settings in Jane Eyre by Charlotte Brontà « In this essay, I will be examining three different locations used in Charlotte Brontà «Ã¢â‚¬â„¢s novel ‘Jane Eyre’ and discussing their uses towards the story. The three settings I am to consider are the red-room at Gateshead Hall, Lowood Institution where Jane attends school, and Jane’s first sight at Thornfield Hall; the house in which she becomes employed as a Governess. The first setting I am going to discuss is the red-room at Gateshead Hall. Gateshead is the house in which Jane lives as a child after both her parents die. Jane is sent there to live with her Uncle and his family. Her Uncle dies shortly after her arrival and so she is left with her wicked Aunt Reed and her three cousins. Jane is sent to the red-room as a punishment, following an incident where John throws a book at her and she retaliates as he continues to physically bully her. The room itself is described: ‘Square chamber, very seldom slept in’ and this room happens to be ‘one of the largest and stateliest chambers in the mansion’ The room is non-surprisingly dominated with the colour red. The furniture is made from deep polished mahogany, the walls were a ‘soft fawn colour with a blush of pink in it’ and the curtains draped around the four-poster bed were red. We soon find out that this room was in fact the room where Uncle Reed had died. ‘It was in this chamber he had breathed his last; here he lay in state; hence his coffin was borne by the undertaker’s men; and, since that day, a sense of dreary consecration had guarded it from frequent intrusion’ Jane becomes extremely frightened by the whole sinister atmosphere of the room, and worsens her state of mind with the thoughts ... ...tory would be entirely different. They keep the reader interested, not only in the story, but also in Jane. The reader grows to love Jane as a strong and brave character and I enjoyed seeing how she managed to cope with such difficult situations. I thought it was interesting to find out that when Brontà « first published the book ‘Jane Eyre’, she was not permitted to publish under her female name. She had to create a male name for herself. I think it’s a shame that Brontà « was not given credit as the true author, but thankfully the system has changed now, although you may have noticed that the policy has not been completely abolished. Joanne Rowling, author of Harry Potter, had her name initialised to J.K Rowling, as not to deter male readers from reading it. All in all, I really enjoyed reading and analysing Charlotte Brontà «Ã¢â‚¬â„¢s infamous novel, ‘Jane Eyre’.

Student Study Section

STUDENT STUDY SECTION Review questions Study the timeline above and then read the following quotation. The nation that political problems could more naturally be solved by violence than by debate was firmly entrenched in a country in which for a thousand years civil war has been if not exactly the norm then certainly no rarity. From Paul Preton, The Spanish Civil War: Reaction, Revolution and Revenge, 2006 1. Looking at the timeline above showing events in Spain in the 19th and early 20th centuries, what evidence is there for Preston’s argument? 2.What factors were causing tension in Spain during this time? (Economic, military, religious, political? ) 3. What example of foreign intervention was there in Spain in the 29th century? STUDENT STUDY SECTION Review questions 1. Draw a mind map or spider diagram of the key issues dividing Spain by 1931 2. Explain the events that led to the fall of Kind Alfonso in 1931. 3. Looking at the long-term issues in Spain and the political even ts of the 19th century, what problems was the Second Republic likely to face? Do you consider that war was inevitable by mid 1931? STUDENT STUDY SECTIONReview questions How did the actions of the Second republic create more tension? In what way did they, in Paul Preston’s words, ensure that Spain’s underlying conflicts ere transmitted into national politics? STUDENT STUDY SECTION Research activity Research the Asturian miner’ uprising of 1934. In Paris, discuss the extent to which you agree that this was an attempted revolution. STUDENT STUDY SECTION Review questions 1. To what extent did economic issues lead to a civil war? 2. What was the impact of international events to the growing divisions in Spain Class debateDivide the class into three groups. Each group needs to argue one of the following: * The right wing was responsible for the Spanish Civil War * The left wing was responsible for the Spanish Civil War * Both left and right were equally responsible fo r the Spanish Civil War STUDENT STUDY SECTION Review activity Look back at the timeline on pp. 235-36. Identify key points where foreign intervention plays a significant role in the fighting. STUDENT STUDY SECTION Document analysisWhat civisms does Salvodo make of the Non-intervention Committee (p. 238)? Research activity In small group, research the different countries, groups and famous individuals that went to Spain to fight in the international Brigades; for example, the Abraham Lincoln Brigade from USA. STUDENT STUDY SECTION Review activities Summarize the key points made in the text in grid: | Nationalists | Republicans | Political strengths/weaknesses| | | Military strengths/weaknesses| | | Economic advantages/ Disadvantages| | | Foreign assistance| | | Class debate Divide the class into two groups.One side will argue that the Nationalists’ strengths won the Spanish Civil War, the other will argue that it was due to Republican weaknesses. The motion is: The strengths o f the Nationalists won the Civil War. Each side must have a series of thematic and coherent arguments. To gain a point, they have to support arguments with clear evidence. STUDENT STUDY SECTION Read the following sources and answer the questions: Document A The nationalists maintained that Guernical had been blown up by the Basques themselves, in order to discredit the blameless Nationalists.A later version said that Republican planes dropped bomb to detonate charges dynamite placed in the sewers. Twenty years later it was still a crime in Franco’s Spain to say that Guernical had been destroyed by the Nationalists. Document B Our consciences were uneasy about it. After living through the raid we knew only too well that the destruction had come from the air. The Reds had hardly any planes, we knew that too. Amongst our own, we’d admit the truth: our side had bombed the town and it was a bad thing. But what can we do about it now? We’d say. It was simply better to keep quite.From a statement by Juan Sangroniz, a Nationalists, quoted in Ronald Fraser, Blood of Spain Document C The Germans said the wind caused the bombes to drift eastwards [the target had been a bridge on the river]. In fact Guernica was a military target, being a communications centre close to the line. Retreating republican soldiers could only escape with any ease through Guernical because the bridge over the river was the last one before the sea. But if the aim of the Condor Legion was destroy the bridge why did they not use their supremely accurate stuka bombers?At least part to aim must have been to cause maximum panic and confusion among civilians as well as soldier. The use of incendiary bombs proves that some destruction of buildings and people other than it bridge must have been intended From Hugh Thomas, The Spanish Civil War, 1977 Questions 1. In what ways are the views expressed in Document A supported by the views in Document B 2. What reasons are identified in Do cument C for the bombing of Guernica? STUDENT STUDY SECTION Essay work Planning essay in an essential way to revise topics as you approach examinations. In pairs or groups, plan out the essays below.Your plan should include: * An introduction written out in full * The opening sentence for each paragraph setting out your ‘topic’ * Bullet points setting out the evidence to go in each paragraph * A conclusion written out in full Each group should present it essay plan to the rest of the class. How much overlap of content is three between the different essay plans? Some hints are given for your planning in the first 3 essays Essay 1 Analyze the causes of the Spain Civil War. You could structure this essay thematically, and consider the key issues in the long term and the short term.Your analysis should then explain why there was tension that intensified over time. Remember to include the ‘trigger’ of the civil war, as this explains why the war broke out when it did. * Themes: 1898-1931 –Economic/Social/Polical/Empire * Themes:1931-36 –Land reforms/Church reforms/Social unrest /Reaction of right/Popular Front * Trigger:1936 –The attempted coup. Essays 2 What were the key effects of the Spanish Civil War? You might want to include material from this chapter on the ‘nature’ of the war in this essay, as well as focusing on the more general results.It might be helpful for you to structure your essay in two parts: effects of the war internally on Spain, and then effects of the war external on the other countries. Remember to attempt to adopt a thematic approach. Essay 3 What was the impact of foreign intervention in the Spain Civil War? You could discuss this question in terms of how the ‘nature’ of the war was affected by foreign intervention: * Polarizing the complex political divisions in Spain * Increasing the brutality and casualty rate * Protracting the war. You could then discuss this questi on in terms of how the ‘outcome’ of the war was affected by foreign intervention† * Germany/Italy/Portugal: Strengthening the military capabilities of the Nationalists * USSR: Weakening the political unity of the Republic, and then undermining its ability to wage war by withdrawing support * NIC and Neutrals benefited the Nationalists Now attempt to make detailed plans for the following essay questions: * In what ways and to what extent, did social and religious divisions lead to war in Spain in 1936? * To what extent was the Spanish Civil War caused by division in Spain and in Spain society? Assess the impact of political and constitutional developments in Spain between 1930 and 1939 * Why did the Constitutional Monarchy in Spain collapse in 1931? * Carlism is a political movement in Spain that looks to establish a separate line of the Bourbon family on the Spanish throne. This line is descended from Carlos V ( 1788-1855). * The Civil Guard was founded in 1844. I ts purpose was to control the peasantry, maintain the status quo and stamp out any anti-monarchist, revolutionary sentiment. It was particularly active in the Basque Provinces and was hated by the peasantry.It was later to play a role in supporting the conservative downers in resisting the reforms of the Second Republic. * The destabilization of the Spanish electoral system is the worth nothing that the Spain electoral system ensured that only a small swing in the number of votes cast had a huge effect on the parliamentary system. Thus, although there was only a minor shift of votes from the left to the right, there was a big change in parliamentary power. The same was ro happen in 1926 when the Popular front gained control. The instability created by the electoral system was a contributory factor to the breakdown of the Second Republic.

Et cetera, Re, and Sic

Et cetera, Re, and Sic Et cetera, Re, and Sic Et cetera, Re, and Sic By Maeve Maddox When the Latin-loving educated classes finally started taking English seriously enough to write their works in, they brought a lot of Latin terms with them. Some of the terms remain in the language, among them et cetera, re, and sic. Et cetera Commonly abbreviated etc., the Latin phrase et cetera is used at the end of a list to indicate things in addition to those already enumerated: When you go shopping, be sure to buy such staples as flour, rice, sugar, etc. In older texts, you may see it abbreviated as c. The symbol , called the ampersand, originated as a ligature for the Latin word et (and). Note: In writing and printing, a ligature is two or more letters joined together to form one character, like the letters e+t. Etc. is frequently misspelled as â€Å"ect† and mispronounced as [ek setera]. These errors can be avoided by noting that the first part of the phrase is et, not â€Å"ek.† The exact translation of et cetera is â€Å"and the others: et=and, cetera=the others. Re: Another Latin word commonly used in English is re. The Latin phrase â€Å"in re† means â€Å"in the matter of,† or â€Å"concerning.† Traditionally, the word has been written at the top of a letter, either in all caps or with an uppercase R and a lowercase e, followed by a colon: RE: Re: Until recently, Re: was understood as a way to announce the subject of the message to follow: Re: Your letter of May12, 2014 As is the case with many formerly familiar Latin expressions in English, the meaning of Re: has become blurred, and its use is shifting. Many web users believe that it is an abbreviation for regarding. Others use it in email subjects to mean â€Å"Reply.† Sic The Latin word sic in square brackets after a word in quoted material means that something in the quotation is in error. The writer quoting the material inserts [sic] to indicate that the misspelled word or inaccurate fact occurs in the original: The most usual use of [sic] familiar to the general reader is its use to signal a misspelled or word: According to the document, â€Å"Every store on Main Street has the responsibility to provide it’s [sic] own parking.† {Sic] is also used to signal an error of fact. For example: Simpson says, â€Å"In Malory’s Le Morte D’Arthur, that the young Arthur draws Excalibur [sic] from the stone and is recognized as the rightful king.† The error being flagged by [sic] does not point to a misspelling; it has to do with the fact that in Malory, the sword drawn from the stone is not Excalibur. Arthur obtains Excalibur much later, from the Lady of the Lake. Related posts on DailyWritingTips: Regarding Re: What Does Sic Mean? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:36 Adjectives Describing LightExcited ABOUT, not "for" 50 Synonyms for "Song"